Lessons from IBM: 4 Barriers To Social Business Adoption
In the below video, IBM’s Vice President of Social Business, Sandy Carter discusses four barriers that are currently preventing companies from becoming a social business. Sandy references a 2011 IBM...
View ArticleSocial Media Week Shines a Light on Social Business
This week the digerati and the everyday netizen alike will look up for a moment from their laptops and smart phones to focus their eyes on Social Media Week, a worldwide series of interconnected events...
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Will 2012 Be The Year That CMOs Prepare for Social Business?
In October 2011, IBM released a marketing study titled “From Stretched to Strengthened” based on interviews with more than 1,700 Chief Marketing Officers (CMOs) globally. At a very high level, the...
View ArticleThe Emergence Of The Social Business Council
With the emergence of social media over the last 5 – 6 years and the impact that its having on business, government, society and all of the above, it’s no wonder that many organizations are forming...
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Learning About Social Business? Read These Two Enterprise Whitepapers
Yes, social business seems to be the new buzz word, but one can’t argue about the challenges that face many organizations today. It’s never too late to start thinking strategically about how to change...
View ArticleSocial Business Adoption In The Healthcare Industry
If the healthcare industry can adopt social business, anyone one can. Just today, Premier, a hospital-owned alliance with nearly 87,000 member care sites, has partnered with IBM to create the world’s...
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The Race For Social Business Dominance
I love three-peats. With the offensive firepower of Shaq and Kobe, the Lakers did it twice since 2009. And, the Niners almost did it a decade ago when Montana and Rice were breaking NFL records right...
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Smart Leaders Returning to Good Old-fashioned Values With a New Twist
Values are back on top of the agenda for leaders as they navigate through the new connected and collaborative workforce. While we’ve all been reinventing the way we work and live via social and digital...
View ArticleIBM Defines Social Business With Real-Time Analytics
Today, IBM unveiled new software and services that bring big data analytics into the hands of today’s social savvy and mobile workforce. Now, organizations can apply analytics to their social business...
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Culture of Social Business: The Story of a Balloon
On Oct 18, I presented at the Media Bistro’s Social Media Marketing Boot Camp on “Creating and Sustaining a Culture of Social Business.” In this presentation, I described how important it is for...
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